Tap into $1 Trillion in buying power via leveraging the latest Hispanic Marketing & Advertising Strategies
Hispanic Marketing "Call to Action"
#1: The numbers are too big and obvious to ignore.
The Latino- case for action has become a case harder to argue against than one to embrace. So let's restate what you've heard before yet one more time: According to the U.S. Census, Latinos grew by 43% from 38 Million in 2000 to 50 Million in 2010, while the Non-Hispanic population only grew by 4.9%. But more than population numbers, there is a significant financial growth represented by this group. In the last 10 years, Hispanic buying power has grown by 347% reaching $1 Trillion in 2010.
Source: "Top 5 Reasons Why Latinos Must Be on Your Agenda"
By: Lili Gil, Hispanic Market Expert, Media Contributor, and Co-Founder of XL Alliance
**Former Director of Marketing Services - Hispanic Marketing Initiative Lead of Johnson & Johnson
Benefits of Attending
The Annual Hispanic Marketing Summit being held February 27th - 29th, 2012 in Miami, Florida is designed to illustrate to C-Level and Senior Marketers:
- How to acquire buy-in to create, expand via new allocation, or re-define a dedicated Hispanic Advertising & Marketing division
- Create a culturally relevant marketing plan
- How to cater to acculturation as oppose to assimilation
- How to leverage a balance between both traditional and emerging marketing methods, market research, and segmentation